Congratulations! Your Google Ads campaign has successfully generated enquiries and potential customers are reaching out to your business. But the journey doesn't stop there – the real challenge lies in turning those enquiries into actual bookings. Here's a guide to help you convert those leads into loyal customers:
1. Speedy Responses Matter
Promptness is key when it comes to responding to enquiries. Studies show that the likelihood of converting a lead decreases dramatically if you don't respond within the first hour. Make it a priority to respond as quickly as possible, whether through phone calls, emails, or even automated chatbots.
2. Personalised Communication
When you respond to enquiries, make sure your messages are personalised and tailored to their specific needs. Address their concerns, answer their questions, and provide information that resonates with their initial enquiry. Personalisation shows that you value their interest and are willing to go the extra mile.
3. Build Trust and Credibility
Establishing trust is essential in the conversion process. Showcase your expertise by sharing success stories, customer testimonials, and case studies. Transparency and authenticity in your communication will help build credibility and make potential customers more comfortable choosing your services.
4. Clear Value Proposition
Clearly articulate the unique value your services bring. Explain how your offerings address their pain points, provide solutions, and deliver tangible benefits. Highlight what sets you apart from competitors and why they should choose you over others.
5. Call-to-Action Reinforcement
Throughout your communication, reinforce the call-to-action (CTA) that led them to enquire in the first place. Whether it's booking a consultation, requesting a quote, or scheduling a service, remind them of the next steps they should take to proceed.
6. Provide Incentives
Offering incentives can give potential customers an extra push to convert. Consider providing limited-time discounts, special offers, or exclusive deals to those who book within a certain timeframe. These incentives create a sense of urgency and encourage them to take action.
7. Streamlined Booking Process
Make the booking process as smooth and straightforward as possible. If your website has a booking form, ensure it's user-friendly, requiring minimal steps and information. The easier it is for them to book, the more likely they are to complete the process.
8. Follow-Up and Reminders
Even after the initial communication, follow up with reminders about their enquiry and the steps they need to take. Send emails or text messages to ensure they don't forget about their interest and encourage them to complete the booking.
Conclusion
Converting Google Ad enquiries into bookings requires a strategic approach that focuses on responsiveness, personalisation, trust-building, and clear communication. By providing value, reinforcing CTAs, and offering incentives, you create an environment that encourages potential customers to take action.
Remember that each interaction is an opportunity to showcase your professionalism and commitment to meeting their needs, ultimately turning them into satisfied clients who trust your business for their requirements.
Here at AdWords 4 Cleaners, we do one thing and one thing alone - Google AdWords Management specialising in the cleaning sector.
Every campaign is tailored to each client's specific needs and requirements, and our primary aim is to see you generate as much business as possible at the lowest possible cost.
Just some of the thing we will do to achieve this include:
RESEARCH - we will find you the right keywords, search queries, negative keywords and locations
AD WRITING - we will design, write and constantly A/B test all your Google adverts
MONITORING AND REVIEW - we will constantly monitor your account, updating and changing to maximise performance
PERFORMANCE FOCUS - we will focus on cost per click (CPC), click through rate (CTR), return on investment (ROI)
IDENTIFY GROWTH AREAS - as industry and customers change, we will actively seek out new areas of growth
AD TARGETING - ensuring that all keywords, ads, geographical locations, devices and delivery times are focused on your potential customers
ONE CLIENT, ONE AREA - if you are a cleaning client covering Manchester, you will be the only cleaning client covering that area
NO AUTOMATION - we promise not to use Google automation and all changes will be manually done
LANDING PAGES - clicking Ads is one thing, but we can advise on your landing pages to help those clicks convert into customers
WEB DESIGN - if you are a new business, or feel your website is outdated, we can also offer a web design service
The most important thing we do is to understand your objectives and customers, and then focus everything we do to help you in achieving your goals.
After working in corporate marketing for 10 years I decided to go freelance with a specialism in small business development. Although I was offering a wide range of services from marketing plans through to logo design, it was through the use of Google AdWords that was enabling the most growth.
A chance conversation with a client who was formerly a carpet cleaner got me thinking that maybe if I was able to make money for my clients' businesses via AdWords that I could do that for myself and Pro Carpet Cleaning Ltd was born.
Less than eight years later in January 2021 I sold that business for a six figure sum and in that time it grew from myself and one other to a team of 13 servicing over 8000 clients a year and with a turnover approaching £1m. AdWords were the sole way of generating new business....and it worked!
Having made a success of Pro Carpet Cleaning I'm now offering my knowledge and expertise in the sector to any cleaning firms that want to use AdWords, or are using them and think they could be performing better.
There are lots of people who understand AdWords, but I also understand the cleaning sector, the way your clients search, and using AdWords for myself I made a fair chunk of money. Not many people can say that!
If you like what you're seen and would like to find out more, please feel free to get in touch
By Phone
07813 648470
By Email
info@adwords4cleaners.co.uk
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