AdWords Extensions: Elevating Your Cleaning Business Ads

When it comes to running successful online advertising campaigns for your cleaning business, utilising Google AdWords is a strategic move. AdWords allows you to reach potential customers exactly when they're searching for cleaning services. But did you know that there's a powerful tool within AdWords that can take your campaigns to the next level? It's called AdWords extensions, and they can play a pivotal role in enhancing the performance of your cleaning business ads.

What Are AdWords Extensions?

AdWords extensions are additional pieces of information that you can add to your ads to provide more context and value to users. They make your ads more informative, engaging, and clickable. By utilising extensions, you can increase the visibility of your ads, improve click-through rates, and drive more qualified leads to your cleaning business.

Types of AdWords Extensions for Cleaning Businesses:

Sitelink Extensions: These allow you to add extra links to specific pages on your cleaning business website. You can direct users to relevant sections like "Residential Cleaning," "Commercial Services," or "Pricing."
Callout Extensions: Highlight key features, benefits, or unique selling points of your cleaning services. For instance, you can showcase "Eco-Friendly Cleaning," "Same-Day Service," or "Licensed and Insured."
Location Extensions: If you have a physical cleaning business location, this extension displays your address, phone number, and a link to Google Maps for easy navigation.
Structured Snippet Extensions: Display a list of specific services you offer, such as "Carpet Cleaning," "Upholstery Cleaning," "Window Cleaning," and more.
Call Extensions: Encourage users to call your cleaning business directly by displaying a click-to-call button in your ads. Ideal for users on mobile devices.
Message Extensions: Allow potential customers to send you a text message with their inquiries, making it convenient for them to reach out.

Why Use AdWords Extensions for Your Cleaning Business?

Enhanced Visibility: Extensions make your ads more prominent and informative, increasing their chances of getting noticed by potential customers.
Higher Click-Through Rates: Additional information and compelling calls-to-action within extensions encourage users to click on your ads, boosting your click-through rates.
Increased Conversions: With more relevant information available upfront, users are more likely to engage with your ad and convert into leads or customers.
Improved User Experience: Extensions provide valuable information that users are actively looking for, enhancing their experience and building trust in your cleaning services.
Competitive Advantage: Utilising extensions sets your ads apart from competitors who may not be leveraging these additional features.

Incorporating AdWords extensions into your cleaning business campaigns is a smart way to make your ads stand out and provide valuable information to potential customers. By using the right extensions effectively, you can elevate your cleaning business ads and drive better results, ultimately growing your customer base and boosting your revenue.

Return to Blog Menu

FIND OUT MORE

WHAT WE DO

Here at AdWords 4 Cleaners, we do one thing and one thing alone - Google AdWords Management specialising in the cleaning sector.

Every campaign is tailored to each client's specific needs and requirements, and our primary aim is to see you generate as much business as possible at the lowest possible cost.

Just some of the thing we will do to achieve this include:

RESEARCH - we will find you the right keywords, search queries, negative keywords and locations

AD WRITING - we will design, write and constantly A/B test all your Google adverts

MONITORING AND REVIEW - we will constantly monitor your account, updating and changing to maximise performance

PERFORMANCE FOCUS - we will focus on cost per click (CPC), click through rate (CTR), return on investment (ROI)

IDENTIFY GROWTH AREAS - as industry and customers change, we will actively seek out new areas of growth

AD TARGETING - ensuring that all keywords, ads, geographical locations, devices and delivery times are focused on your potential customers

ONE CLIENT, ONE AREA - if you are a cleaning client covering Manchester, you will be the only cleaning client covering that area

NO AUTOMATION - we promise not to use Google automation and all changes will be manually done

LANDING PAGES - clicking Ads is one thing, but we can advise on your landing pages to help those clicks convert into customers

WEB DESIGN - if you are a new business, or feel your website is outdated, we can also offer a web design service

The most important thing we do is to understand your objectives and customers, and then focus everything we do to help you in achieving your goals.

FIND OUT MORE

ABOUT CARL HANCOCK

After working in corporate marketing for 10 years I decided to go freelance with a specialism in small business development. Although I was offering a wide range of services from marketing plans through to logo design, it was through the use of Google AdWords that was enabling the most growth.

A chance conversation with a client who was formerly a carpet cleaner got me thinking that maybe if I was able to make money for my clients' businesses via AdWords that I could do that for myself and Pro Carpet Cleaning Ltd was born.

Less than eight years later in January 2021 I sold that business for a six figure sum and in that time it grew from myself and one other to a team of 13 servicing over 8000 clients a year and with a turnover approaching £1m. AdWords were the sole way of generating new business....and it worked!

Having made a success of Pro Carpet Cleaning I'm now offering my knowledge and expertise in the sector to any cleaning firms that want to use AdWords, or are using them and think they could be performing better.

There are lots of people who understand AdWords, but I also understand the cleaning sector, the way your clients search, and using AdWords for myself I made a fair chunk of money. Not many people can say that!

FIND OUT MORE

AdWords Extensions: Elevating Your Cleaning Business Ads

Make an Enquiry