Most people, quite rightly, focus on their industry sector when doing AdWords e.g. 'oven cleaning', 'plumbing' etc, and whilst this is very important, you shouldn't ignore your company name.
The reason for this is that the majority of tradespeople will include their industry within their business name such as Grease Lightning Oven Cleaning, A1 Carpet Cleaning etc. As such, when searching for your company in Google, it's very likely that your competitor's adverts will appear because they are targeting those industries.
It may well be that your own advert appears, but you're competing against generic, industry-based keywords, which can be expensive, but if you use your company name as the keyword, since no one else will be doing so, it will be vastly cheaper, and you're vastly more likely to be top of the results.
As an example, I have one client who in w/c 13th June had an average CPC of £1.39, a cost/conversion of £6.43 and was top three 60% of the time across his whole campaign. For his company name keywords the average CPC was only 27p, the cost/conversion a mere 82p and he was top three 90% of the time!
The bottom line is that if someone is searching for YOU, you don't want them ending up with a competitor, and the best way to ensure this doesn't happen is to have your company name as a keyword.
Here at AdWords 4 Cleaners, we do one thing and one thing alone - Google AdWords Management specialising in the cleaning sector.
Every campaign is tailored to each client's specific needs and requirements, and our primary aim is to see you generate as much business as possible at the lowest possible cost.
Just some of the thing we will do to achieve this include:
RESEARCH - we will find you the right keywords, search queries, negative keywords and locations
AD WRITING - we will design, write and constantly A/B test all your Google adverts
MONITORING AND REVIEW - we will constantly monitor your account, updating and changing to maximise performance
PERFORMANCE FOCUS - we will focus on cost per click (CPC), click through rate (CTR), return on investment (ROI)
IDENTIFY GROWTH AREAS - as industry and customers change, we will actively seek out new areas of growth
AD TARGETING - ensuring that all keywords, ads, geographical locations, devices and delivery times are focused on your potential customers
ONE CLIENT, ONE AREA - if you are a cleaning client covering Manchester, you will be the only cleaning client covering that area
NO AUTOMATION - we promise not to use Google automation and all changes will be manually done
LANDING PAGES - clicking Ads is one thing, but we can advise on your landing pages to help those clicks convert into customers
WEB DESIGN - if you are a new business, or feel your website is outdated, we can also offer a web design service
The most important thing we do is to understand your objectives and customers, and then focus everything we do to help you in achieving your goals.
After working in corporate marketing for 10 years I decided to go freelance with a specialism in small business development. Although I was offering a wide range of services from marketing plans through to logo design, it was through the use of Google AdWords that was enabling the most growth.
A chance conversation with a client who was formerly a carpet cleaner got me thinking that maybe if I was able to make money for my clients' businesses via AdWords that I could do that for myself and Pro Carpet Cleaning Ltd was born.
Less than eight years later in January 2021 I sold that business for a six figure sum and in that time it grew from myself and one other to a team of 13 servicing over 8000 clients a year and with a turnover approaching £1m. AdWords were the sole way of generating new business....and it worked!
Having made a success of Pro Carpet Cleaning I'm now offering my knowledge and expertise in the sector to any cleaning firms that want to use AdWords, or are using them and think they could be performing better.
There are lots of people who understand AdWords, but I also understand the cleaning sector, the way your clients search, and using AdWords for myself I made a fair chunk of money. Not many people can say that!
If you like what you're seen and would like to find out more, please feel free to get in touch
By Phone
07813 648470
By Email
info@adwords4cleaners.co.uk
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